• About Us
  • Our Mission Statement, Management Vision and ANA's Way

Mission Statement

Built on a foundation of security and trust, "the wings within ourselves" help to fulfill the hopes and dreams of an interconnected world.

"Security and Trust" is ANA Group's unwavering promise to our customers. It defines the core of our entire operation and is our ultimate responsibility. "The wings within ourselves" signify our desire to continually rise to new challenges, contribute to the strong renewal of our organization and to always be there for our customers. As a key player in the global airline industry, the ANA Group pledges to offer unceasing support for developing our global community and to fulfill the hopes and dreams of current and future generations.

Management Vision

It is our goal to be the world's leading airline group in customer satisfaction and value creation.

Starting from humble beginnings with just two helicopters, the Japanese-born ANA Group has developed into one of the leading airline groups in Asia. Our next goal is to achieve the status of the world's most customer-preferred airline and to establish a continuing position of global leadership. We will continue to enhance customer satisfaction and develop as a strong and independent organization through creating maximum value for our passengers, our stakeholders and ourselves. From our executive management team to our newest colleagues, our combined effort will give rise to an even higher quality of product and service than ever before.

ANA's Way

To live up to our motto of "Anshin, Attaka, Akaruku-genki!", we work with:


We always hold safety as our utmost priority, because it is the foundation of our business.

Customer Orientation

We create the highest possible value for our customers by viewing our actions from their perspective.

Social Responsibility

We are committed to contributing to a better, more sustainable society with honesty and integrity.

Team Spirit

We respect the diversity of our colleagues and come together as one team by engaging in direct, sincere and honest dialogue.


We endeavor to take on any challenge in the global market through bold initiative and innovative spirit.

ANA's Way represents the core values and the behaviors necessary for our Group to achieve the goals set forth in our mission statement and management vision.

"Anshin, Attaka, Akaruku-genki!" is the motto that was born from our efforts to determine what makes the ANA Group special. We will continue to keep these words firmly placed in our hearts.